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About Babs

Babs is an experienced strategist and passionate business leader with keen insights into the development and implementation of high impact business transformations, and marketing & brand development initiatives. He is an expert at leveraging the power of brands to secure their competitive edge.

He currently leads the Global Strategy function at ROITT consulting. His work experiences and competencies are in the areas of Strategic Planning, Advanced Analytics, New Product & Service Innovation, Customer Experience, Enterprise Digital Transformation, Omni-Channel Commerce, Precision Marketing, Marketing Management, Brand Management and Integrated marketing communication.

Over the past 15 years, Babs has worked on projects for several leading brands across North America, Europe and Africa, to include: Samsung, Coca Cola, Bath and Body Works, Toyota, Guinness, Procter and Gamble, Bank of America, Skye Bank, Amalgamated Bank of South Africa, Nestle, and GSK. More >>

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You don't have to be great at something to start, but you have to start to be great at something.

- Zig Zigler

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Colin Charles

Babs is relentlessly optimistic, has a tremendous energy and with his TBWA background in Strategic Planning, creates a compelling, even unassailable procession of thoughts to support his surprising, interesting and always memorable recommendations. Babs is a powerful asset to have especially if you're the Creative Director

Anita Anyogo

Babs is a true professional and a committed strategist. He goes about his work with an uncommon passion and has been instrumental to implementing various strategies aimed at improving profitability and brand equity.

Taiwo Kareem

Babs is a fantastic strategic planner grounded in a strong understanding of the complex relationship between the organization and its environment. He knows when it requires taking a broad view, involving the right people, with important information and perspectives.

Folake Adedeji

Babs is knowledge driven, strategically oriented and very analytical. We have been in few pitches together and he never ceased to amaze me with his strategic analysis. He is definitely very big on strategy and planning.