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Qualifications & Certifications

  • Member, Advisory Panel at Pace University's Lubin School of Business Design Thinking Program

  • BDA Strategy & Innovation (In-view)

  • MBA International Business 

  • BSC - Biochemistry

Babs is an experienced strategist and passionate business leader with keen insights into the development and implementation of high impact business transformations, and marketing & brand development initiatives. He is an expert at leveraging the power of brands to secure their competitive edge.

He currently leads the Global Strategy function at ROITT consulting. His work experiences and competencies are in the areas of Strategic Planning, Advanced Analytics, New Product & Service Innovation, Customer Experience, Enterprise Digital Transformation, Omni-Channel Commerce, Precision Marketing, Marketing Management, Brand Management and Integrated marketing communication.


Over the past 17 years, Babs has worked on projects for several leading brands across North America, Europe and Africa, to include: Samsung, Coca Cola, Bath and Body Works, Toyota, Guinness, Procter and Gamble, Ericsson, Bank of America, Skye Bank, Amalgamated Bank of South Africa, Nestle, and GSK.

Babs is the author of Cracking the Life Code: Keys to master your mindset, habits and behaviors for personal success, a Certified Negotiation Specialist, and a member of the Advisory Panel of Pace University's Lubin School of Business Design Thinking Program. 



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