Qualifications & Certifications
  • Chartered Institute of Marketing (UK)

  • American Marketing Association

  • Nigerian Institute of Management

  • National Society of Leadership and Success

  • Advertising Practitioners  Council

  • BDA Strategy & Innovation (In-view)

  • MBA International Business 

  • BSC - Biochemistry

Babs is an experienced strategist and passionate business leader with keen insights into the development and implementation of high impact business transformations, and marketing & brand development initiatives. He is an expert at leveraging the power of brands to secure their competitive edge.

He currently leads the Global Strategy function at ROITT consulting. His work experiences and competencies are in the areas of Strategic Planning, Advanced Analytics, New Product & Service Innovation, Customer Experience, Enterprise Digital Transformation, Omni-Channel Commerce, Precision Marketing, Marketing Management, Brand Management and Integrated marketing communication.


Over the past 15 years, Babs has worked on projects for several leading brands across North America, Europe and Africa, to include: Samsung, Coca Cola, Bath and Body Works, Toyota, Guinness, Procter and Gamble, Ericsson, Bank of America, Skye Bank, Amalgamated Bank of South Africa, Nestle, and GSK.

Babs is a Certified Negotiation Specialist, and is a member of the Chartered Institute of Marketing (UK), American Marketing Association, Nigerian Institute of Management, Chartered Institute of Bankers of Nigeria, and the Advertising Practitioners Council.


As a prolific public speaker and trainer, Babs has continued to transform the fortune of organizations across North America and Europe, Middle East Asia and Africa through his Seminars, organizational development initiatives and knowledge pieces. He has equally influenced young upwardly mobile professionals across the globe with his highly inspiring teachings laced practicable principles. 

Outside work, Babs loves to read, write, meet people and inspire them to greatness.