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  • Babs Faseesin

Global Security Challenge: The Communication Imperative

Updated: Jan 24, 2019

In the past few months, I have taken keen interest in the growing global security challenges and the various interventions put in place by governments around the globe, the private sector and various contributions from the development sector. I acknowledge that a lot has been done on the global security landscape.

However, it is becoming increasingly difficult to achieve considerable success as the hard military power is obviously limited in its ability to confront today’s global security challenges.

It is therefore imperative to consider a more strategic approach to addressing global security challenges.

As a strategist in the marketing and communication field, I am fully persuaded that the soft power of influence and persuasion is central to the achievement of reduced global security issues.

We cannot underestimate the of power STRATEGIC COMMUNICATION in addressing national and consequently global security challenges. In some parts of the world, we have seen its ability to reduce or transform conflicts; to nurture the emergence of stable, inclusive social and political orders; to advance ideas and narratives that challenge violence extremism; and to influence complex processes of social and political change.

So many nations have struggled to conceptualize the proper role and use of STRATEGIC COMMUNICATIONS in meeting critical security and diplomatic challenges. From my studies and research over the past 10 months, it is clear that many governments have not fully understood the fundamental insights of the past 5 decades of Advertising, Marketing and Public Relations best practices; nor started to really think deeply about deploying effective strategic communications as an integral element of the national security strategies.

I am preparing a webinar where I will be discussing the role of communications in addressing global security challenges and how to engage highly impactful communications initiatives to reduce global security challenges. In this webinar, I will address the following questions:

  • How will governments move beyond the traditional framework of target audiences, messaging and products to understand and address the complex psycho-social structures and dynamics that lie at the root of global security issues?

  • How can we explore strategic options that will shape situations with the view of reducing or preventing conflict particularly in areas where social movements potentially supports violent extremism?

In this era of pervasive communication in which content can no longer be controlled, and in which every problem exists within a local and global environment simultaneously, how can we cope with the rapidly changing influence of technology.What communication tools, social engagement initiatives will best deliver on effective public participation while influencing behavioral change.

This is one webinar you don’t want to miss.

Prepare to tune in and be part of the webinar. Keep watching this space, I will be right back with further details.


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